CPG companies are constantly looking for sales acceleration opportunities through different avenues. One of the most important avenues is ensuring that the right SKUs are available in stores. In a lot of cases, companies don’t have the ability to make intelligent SKU recommendations to stores. Herein lies a huge opportunity for CPG companies to cross sell and upsell and also ensure the stores have the right product mix based on customer preferences.
BRIDGEi2i partnered with a large CPG company to deliver a revenue uplift of 8% in an emerging market. BRIDGEi2i deployed its machine learning based solution S-Reco to enable the sales representatives with store level, intelligent recommendations at the point of sales; right at their fingertips, through a mobile app. To read the entire case study, provide your details and download it right away.
To know more: BRIDGEi2i CPG Industry Focus | BRIDGEi2i S-Reco Solution
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data-driven decisions across pan-enterprise processes to create sustainable business impact. BRIDIGEi2i has strong expertise in Price and Promotions modeling, Marketing Mix Modeling and Data Visualization to support CPG clients.
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