Case study​​

A leading Fortune 50 global information technology company, which manufactures and sells hardware like personal computers and printers via brick and mortar and online channels, was looking to optimize its digital marketing spend.

BRIDGEi2i helped the client identify SKU-specific target segments for digital banner campaigns.

 

BRIDGEi2i analyzed customers' browsing and purchase behavior on digital channels and leveraged the derived insights to optimize marketing spend.

 

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