How BRIDGEi2i helped a high-end fashion retailer identify
the most valuable customers early in their life cycle
Why read this case study?
Identification of potential high value customers early in the life cycle helps enterprises maximise Customer Life Time Value (CLTV). BRIDGEi2i partnered with a leading US based high-end fashion retailer to help them understand customer behaviour and create meaningful segments for personalization. Every customer segment contained the key behavioural, demographic and attitudinal dimensions of the customer.
The client used this framework to
Identify potential high value customers at early stages and provide superior customer experience through touch point personalization
Optimize customer servicing cost by customer segments without impacting customer experience